Automotive People Potential - Training and HR services for the motor industry
Sales Training for the Automotive Industry Minimize

 

 

We offer basic steps for new starters through to advanced sales and closing techniques for the seasoned performer who needs to re-focus

Programmes include:

  • Sales process - every step of the way - from prospecting to gaining appointments, to meeting and greeting customers, understanding their needs, building rapport, presenting the product knowledgeably and test driving. Through to closing techniques, objection handling, following up and maintaining ongoing relationships. And, throughout, providing exceptional standards of Customer Satisfaction.
  • Behaviour Patterns - understanding why customers behave as they do and how salespeople can positively influence this to achieve win-win outcomes.
  • Negotiating with customers - encompassing understanding negotiation techniques, developing strategies and recognising non verbal cues.
  • Lead generation and progression - generating leads, following them up, implementation of effective speech and word patterns.

Much more than just a training company....

We can provide a total solution to your sales process from product display and segmentation to process design and definition. We can help you to identify your core market and align your offer accordingly. We can produce customer facing documentation and communications to support your brand. We can train your team to deliver results.

"The programme was completely relevant and hit the mark with both experienced and ‘new to the industry’ salespeople alike. Her understanding of the motor industry and the day to day running of a successful dealership was invaluable in making the training relevant to our business."


Nottingham Autopark

 

Nottingham AutoPark
 
 
Aftersales Training for the Automotive Industry Minimize
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"Elaine designed and delivered a bespoke training programme for the Account Management team to help them improve their sales process and skills. She took time to understand our specific business and as a consequence the material was spot on to our industry needs. Her delivery style is enthusiastic, engaging and creative, and the team took a lot from the programme."
Stuart Taylor, Managing Director, Hako Machines


From Service to parts to bodyshop – we design end to end processes and deliver all customer-facing skills, including:

  • Selling in an Aftersales environment
  • Upselling and switch selling
  • Managing the relationship for long-term profit
  • Behavioural customer handling
  • Resolving conflict and handling complaints
  • Dealing with difficult customers

"The focus on aftersales is paramount in the current economic climate. Never has it been so important to keep the customer engaged with your business and your people.

As customers lengthen their change cycle, the use of professional customer-orientated sales techniques in aftersales can deliver a much needed boost to the bottom line, whilst building customer loyalty and trust."

 

 

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