Established in March 1999, the company - VRConsulting Ltd. - was set up to offer specialist expertise in management skills, sales & negotiation, human resources and customer handling techniques.

The Managing Director, Elaine Ashworth uniquely blends practical operational business acumen with the ability to write, deliver and implement inspirational training solutions for businesses.

An expert in recruitment at all levels, Elaine has assisted many businesses to find personnel who deliver results, are retained to the business, and present a good organisational fit.

Whilst operating in a wide range of sectors, VRConsulting Limited launched the brand "Automotive People Potential" in 2009 to demonstrate dedication to providing management training, sales and aftersales training, and customer relationship training - all specifically targeted at the motor industry.

For a wide range of recommendations across a number of sectors join Elaine Ashworth on LinkedIn.

"Elaine and her team have worked with our senior telesales people over a period of 4 years. Their knowledge of the motor industry and selling techniques have helped us to improve our sales performance substantially. Using one to one coaching they have developed effective working relationships with our team and have helped us to deliver measurable results." Adrian Crewe, Senior Manager Drive Assist Group

"Clearly the industry today is facing challenging times. The importance of retaining, motivating and developing key, core players has never been more relevant.

These will be the people who help you to successfully grow your business as the economic climate becomes more favourable. They will be the ones to pass on their knowledge, skills and your business culture / values in the future.

Helping them to develop now is investing in the ability of your business to rapidly respond to the growth that will come. They will be your competitive edge."